Read “Topic 5: Vargas Family Case Study.” Write a 750-1,000-word paper in which you demonstrate how therapists apply Strategic Family Therapy theories to analyze the presenting problems and choose appropriate interventions.

Be sure to answer the following questions in your paper: 

1. How would Jay Haley or Chloe Madanes approach the current presenting problem? Identify and describe two interventions that he/she may use and why.
2. How would an MRI-style therapist approach the current presenting problem? Identify and describe two interventions that would be used and why.
3. How would a Milan-style therapist approach the current presenting problem? Identify and describe two interventions that would be used and why.
4. How would Milton Erickson approach the current presenting problem? Identify and describe two interventions that he may use and why. 

Cite at least three academic sources (peer-reviewed journal articles, books, etc.).

Prepare this assignment according to the guidelines found in the APA Style Guide.

Case Study

NIVEA is an established name in high quality skin and beauty care products. In the UK, NIVEA’s continuing goal is to have its products as close as possible to its consumers, regardless of where they live. Its aims are to understand its consumers in its many different markets and delight them with innovative products for their skin and beauty care needs. This strengthens the trust and appeal of NIVEA brands. The business prides itself on being consumer-led and this focus has helped it to grow NIVEA into one of the largest skin care brands in the world.
NIVEA’s continuing programme of market research showed a gap in the market. This led to the launch of NIVEA VISAGE Young in 2005 as part of the NIVEA VISAGE range offering a comprehensive selection of products aimed at young women. It carries the strength of the NIVEA brand image to the target market of girls aged 13-19. NIVEA VISAGE Young helps girls to develop a proper skin care routine to help keep their skin looking healthy and beautiful.
Market orientation and product orientation: The market can be developed by creating a good product/range and introducing it to the market (product-orientated approach) or by finding a gap in the market and developing a product to fill it (market-orientated approach). Having identified a gap in the market, NIVEA launched NIVEA VISAGE Young using an effective balance of the right product, price, promotion and place. This is known as the marketing mix or ‘four Ps’. It is vital that a company gets the balance of these four elements correct so that a product will achieve its critical success factors. NIVEA needed to develop a mix that suited the product and the target market as well as meeting its own business objectives.
The company improved the product to make it more effective and more consumer-friendly. Beiersdorf tested the improved products on a sample group from its target audience before finalizing the range for re-launch. This testing resulted in a number of changes to existing products. Improvements included:
? Changing the formula of some products. For example, it removed alcohol from one product and used natural sea salts and minerals in others
? Introducing two completely new products
? A new modern pack design with a flower pattern and softer colours to appeal to younger women
? Changing product descriptions and introducing larger pack sizes.
Each of these changes helped to strengthen the product range, to better meet the needs of the market.
Corporate responsibility
Some of these changes reflect NIVEA’s commitment to the environment. Its corporate responsibility approach aims to reduce packaging and waste – by using larger pack sizes, to use more natural products by including minerals and sea salts in the formula and to increase opportunities for recycling by using recyclable plastic in its containers
The company re-launched the NIVEA VISAGE Young range in June 2007 to further optimize its position in the market.
Answer the following questions:
Question1:
The NIVEA brand is one of the most recognized skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products.
a- Identify the key elements of a customer-driven marketing strategy used by NIVEA and give examples of how NIVEA used a customer- driven marketing strategy.
b- Discuss marketing management orientations that guide marketing strategy.
c- Explain the difference between product-orientated approach and market-orientated approach.
Question 2:
NIVEA VISAGE Young is a skincare range in the UK market designed to enhance the skin and beauty of the teenage consumer. It has created a clear position in the market. This shows that NIVEA understands its consumers and has produced this differentiated product range in order to meet their needs.
a- Elaborate a marketing mix for NIVEA taking into consideration consumer behavior theories to be used, self-identity and culture dimension in your analysis.
b- Explain how NIVEA understood the personality traits, culture and the UK society in order to succeed.
Word count:

Question 3:
Think of a purchase that you recently made from NIVEA;
a- What is the value that you received from that purchase? (In addition to your personal experience refer to concepts explained in BE200 lectures).
b- What is the difference between a customer need, want, or demand?
c- How many NIVEA brands do you feel you truly have a relationship with? Describe them.
d- Among different marketing orientations discussed earlier, which are/is mostly applied by NIVEA? Explain and try to show the importance of societal marketing orientation in relation to NIVEA products.