Case Study

Technology’s Impact on Importing/Exporting

Alibaba Mini Case Study

Companies such as Alibaba have capitalized on technological advances and huge production potential of China to export products worldwide.  These exports range from small retail products to large B2B shipments.  Global buyers use Alibaba’s website to shop around for price and variety.

 Requirements

  1. Visit Alibaba’s website (www.alibaba.com) and search for exporters of a B2B product; describe your experience.
  2. If you are an importer, what are the advantages and disadvantages involved in using Alibaba?
  3. Visit Amazon’s website (www.amazon.com); what is the difference between Amazon’s and Alibaba’s websites?
  4. In a Forbes article: “Alibaba and the 40,000 thieves” it was alleged that Alibaba sells an unprecedented torrent of sham and counterfeit goods,” and that neither the big brands manufacturers, nor the Chinese or American government pressure can do much about it. Forbes stressed that only Jack Ma, the man who oversees the world’s largest online retailer can; however, closing down the fakes would undermine his empire (Schuman & Ho, 2015, p. 100). Provide your take on that, and explain your rationale. What steps should Alibaba take, if it intends to dominate the global retail market?

Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!

Respond to all topics in Session 6 Discussions. Start your discussion by midnight Saturday. Respond to at least two of your classmates’ comments. Complete your postings by midnight Tuesday.

Sources used in the development of the Alibaba Mini Case Study (not required reading!):

Anderson, C. (2006). The Long Tail: Why the future of business is selling less of more. New York, NY: Hyperion

Burinskiene, A. (2013). International trade, innovations and technological achievement in countries. DAAAM International Scientific Book, 795-812. doi:10.2507/daaam.scibook.2013.48

Evans, M. P. (2009). The aggregator blog model: How a blog leverages long tail economics. Journal of Information Science & Technology, 6(2), 3-21. Retrieved from www.jist.info/‎

Hinz, O., Eckert, J., & Skiera, B. (2011). Drivers of the Long Tail Phenomenon: An empirical analysis. Journal of Management Information Systems, 27(4), 43-69. http://dx.doi.org/doi:10.2753/MIS0742-1222270402

Kendall, T. D., & Tsui, K.B.E. (2011). The economics of the Long Tail. The BE Journal of Economic Analysis & Policy, 11 (1), 1-18. doi: 10.2202/1935-1682.2845

Schuman, M., & Ho, J. (2015). Alibaba and the 40,000 thieves. (cover story). Forbes, 196(7), 100-101.

*No cover page needed

* Use subtitles for research

*Explain the reasoning for the product that you chose in question 1

*Cite and reference

*Try to use the references provided

*1 page single spaced/Reference seperate page

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Case study

Focus of the Final Paper

You’ve just been hired onto ABC Company as the corporate controller. ABC Company is a manufacturing

firm that specializes in making cedar roofing and siding shingles. The company currently has annual sales

of around $1.2 million, a 25% increase from the previous year. The company has an aggressive growth

target of reaching $3 million annual sales within the next 3 years. The CEO has been trying to find

additional products that can leverage the current ABC employee skillset as well as the manufacturing

facilities.

As the controller of ABC Company, the CEO has come to you with a new opportunity that he?s been

working on. The CEO would like to use the some of the shingle scrap materials to build cedar dollhouses.

While this new product line would add additional raw materials and be more time-intensive to

manufacture than the cedar shingles, this new product line will be able to leverage ABC?s existing

manufacturing facilities as well as the current staff. Although this product line will require added

expenses, it will provide additional revenue and gross profit to help reach the growth targets. The CEO

is relying on you to help decide how this project can be afforded Provide details about the estimated

product costs, what is needed to break even on the project, and what level of return this product is

expected to provide.

In order to help out the CEO, you need to prepare a six- to eight-page report that will contain the

following information (including exhibits, but excluding your references and title page). Refer to the

accompanying Excel spreadsheet (available through your online course) for some specific cost and profit

information to complete the calculations.

Final Paper Spreadsheet

I. An overall risk profile of the company based on current economic and industry issues that it may be

facing.

II. Current company cash flow

a. You need to complete a cash flow statement for the company using the direct method.
b. Once you?ve completed the cash flow statement, answer the following questions:

i. What does this statement of cash flow tell you about the sources and uses of the company funds?
ii. Is there anything ABC Company can do to improve the cash flow?
iii. Can this project be financed with current cash flow from the company? Why or why not?
iv. If the company needs additional financing beyond what ABC Company can provide internally (either

now or sometime throughout the life of the project), how would you suggest the company obtain the

additional financing, equity or corporate debt, and why?

III. Product cost: ABC Company believes that it has an additional 5,000 machine hours available in the

current facility before it would need to expand. ABC Company uses machine hours to allocate the fixed

factory overhead, and units sold to allocate the fixed sales expenses. Bases on current research, ABC

Company expects that it will take twice as long to produce the expansion product as it currently takes

to produce its existing product.

a. What is the product cost for the expansion product under absorption and variable costing?
b. By adding this new expansion product, it helps to absorb the fixed factory and sales expenses. How

much cheaper does this expansion make the existing product?
c. Assuming ABC Company wants a 40% gross margin for the new product, what selling price should it set

for the expansion product?
d. Assuming the same sales mix of these two products, what are the contribution margins and break-

even points by product?

IV. Potential investments to accelerate profit: ABC company has the option to purchase additional

equipment that will cost about $42,000, and this new equipment will produce the following savings in

factory overhead costs over the next five years:

Year 1, $15,000
Year 2, $13,000
Year 3, $10,000
Year 4, $10,000
Year 5, $6,000

ABC Company uses the net-present-value method to analyze investments and desires a minimum rate of

return of 12% on the equipment.

a. What is the net present value of the proposed investment (ignore income taxes and depreciation)?
b. Assuming a 5-year straight-line depreciation, how will this impact the factory?s fixed costs for each of

the 5 years (and the implied product costs)? What about cash flow?
c. Considering the cash flow impact of the equipment as well as the time-value of money, would you

recommend that ABC Company purchases the equipment? Why or why not?

V. Conclusion:

a. What are the major risk factors that you see in this project?
b. As the controller and a management accountant, what is your responsibility to this project?
c. What do you recommend the CEO do?

Writing the Final Paper

1. Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined

in the Ashford Writing Center.
2. Must include a title page with the following:

a. Title of paper
b. Student?s name
c. Course name and number
d. Instructor?s name
e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must document at least three, but no more than five sources in APA style, as outlined in the Ashford

Writing Center.
7. Must include a separate reference page, formatted according to APA style as outlined in the Ashford

Writing Center.

Description:

Total Possible Score: 27.00
Develops an Overall Risk Profile
Total: 4.00

Distinguished – Develops a thorough overall risk profile of the company based on current economic and

industry issues the firm may be facing.

Proficient – Develops an overall risk profile of the company based on current economic and industry

issues the firm may be facing. Minor details are missing.

Basic – Somewhat develops an overall risk profile of the company based on current economic and

industry issues the firm may be facing. Relevant details are missing.

Below Expectations – Minimally develops an overall risk profile of the company based on current

economic and industry issues the firm may be facing. Significant details are missing.

Non-Performance – The overall risk profile is either nonexistent or lacks the components described in the

assignment instructions.

Current Company Cash Flow
Total: 5.00

Distinguished – Creates a complete and accurate cash flow statement using the direct method. Correctly

interprets and communicates the information calculated including a well-supported recommendation to

obtain additional financing.

Proficient – Creates a mostly accurate cash flow statement using the direct method. Interprets and

communicates the information calculated including a recommendation to obtain additional financing.

Work contains minor inaccuracies.

Basic – Creates a partially accurate cash flow statement using the direct method. Somewhat interprets

and communicates the information calculated including a limited recommendation to obtain additional

financing. Work contains several inaccuracies.

Below Expectations – Attempts to create a cash flow statement using the direct method, interpret and

communicate the information calculated, and offer recommendations; however, there are many

inaccuracies in the cash flow statement and interpretation, and the recommendation is incomplete.

Non-Performance – The current company cash flow is either nonexistent or lacks the components

described in the assignment instructions.

Product Cost
Total: 5.00

Distinguished – Correctly calculates the product cost, selling price, contribution margin, and break-even

point for the new product. Correctly interprets the change in fixed cost and sales expenses allocated to

the original products with the introduction of the new product. Provides complete supporting

calculations for each question.

Proficient – Correctly calculates, with minor errors, the product cost, selling price, contribution margin

and break-even point for the new product. Correctly interprets, with minor exceptions, the change in

fixed cost and sales expenses allocated to the original products with the introduction of the new

product. Provides supporting calculations for each question.

Basic – Calculates, with several errors, the product cost, selling price, contribution margin, and break-

even point for the new product. Interprets, with several exceptions, the change in fixed cost and sales

expenses allocated to the original products with the introduction of the new product. Provides some

supporting calculations for most questions.

Below Expectations – Calculations for the product cost, selling price, contribution margin, and break-

even point for the new product are mostly incorrect. Interpretation of the change in fixed cost and

sales expenses allocated to the original products with the introduction of the new product is

incomplete. Supporting calculations were not provided.

Non-Performance – The product cost is either nonexistent or lacks the components described in the

assignment instructions.

Potential Investments to Accelerate Profit
Total: 4.00

Distinguished – Accurately calculates the net present value of the investment, impact of depreciation on

fixed costs, and cash flow. Provides complete supporting calculations. Recommendations are thorough,

logical, and include a well-supported rationale.

Proficient – Calculates the net present value of the investment, impact of depreciation on fixed costs,

and cash flow. Provides mostly accurate supporting calculations. Recommendations are logical and

include a rationale, but minor details are missing.

Basic – Calculates the net present value of the investment, impact of depreciation on fixed costs, and

cash flow. Provides some supporting calculations which contain several errors. Recommendations and

rationale are included, but relevant details are missing.

Below Expectations – Calculates the net present value of the investment, impact of depreciation on fixed

costs, and cash flow. Provides minimal supporting calculations which contain many errors. No

recommendations are included.

Non-Performance – The potential investments to accelerate profit are either nonexistent or lack the

components described in the assignment instructions.

Conclusion
Total: 4.00

Distinguished – Conclusion thoroughly covers the major risks associated with the project and the

controller?s responsibility to the project. Provides a well-supported recommendation to the CEO.

Proficient – Conclusion covers the major risks associated with the project and the controller?s

responsibility to the project. Provides a recommendation to the CEO. Minor details are missing.

Basic – Conclusion briefly covers the major risks associated with the project and the controller?s

responsibility to the project. Somewhat provides a recommendation to the CEO. Several details are

missing.

Below Expectations – Conclusion attempts to cover the major risks associated with the project, the

controller?s responsibility to the project, and provide a recommendation to the CEO; however,

significant details are missing.

Non-Performance – The conclusion is either nonexistent or lacks the components described in the

assignment instructions.

Quantitative Literacy: Calculation
Total: 1.00

Distinguished – Calculations are essentially all successful and adequately all inclusive. Calculations are

presented clearly and succinctly.

Proficient – Calculations are mostly all successful and adequately comprehensive to solve the problem.

Basic – Attempted calculation either unsuccessfully or represents only a segment of the calculations

required to comprehensively solve the problem.

Below Expectations – Attempted calculations both unsuccessfully and is not comprehensive.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

Critical Thinking: Explanation of Issues
Total: 1.30

Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all

relevant information necessary for a full understanding.

Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information

for an adequate understanding.

Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic

understanding.

Below Expectations – Briefly recognizes the issue to be considered, but may not deliver additional

information necessary for a basic understanding.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.68

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as

spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and

grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written

work contains a few errors, which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and

grammar. Written work contains major errors, which distract the reader.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

Written Communication: APA Formatting
Total: 0.68

Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and

reference page.

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic – Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not

meet all APA requirements.

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors,

making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

Written Communication: Page Requirement
Total: 0.67

Distinguished – The paper meets the specific page requirement stipulated in the assignment description.

Proficient – The paper closely meets the page requirement stipulated in the assignment description.

Basic – The paper meets over half of the page requirement stipulated in the assignment description.

Below Expectations – A fraction of the page requirement is completed.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

Written Communication: Source Requirement
Total: 0.67

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence

to support ideas. All sources on the reference page are used and cited correctly within the body of the

assignment.

Proficient – Uses required number of scholarly sources to support ideas. All sources on the reference

page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be

scholarly. Most sources on the reference page are used within the body of the assignment. Citations

may not be formatted correctly.

Below Expectations – Uses inadequate number of sources that provide little or no support for ideas.

Sources used may not be scholarly. Most sources on the reference page are not used within the body of

the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the

instructions.

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