One Short Paper Guidelinesand Rubric
Company= Starbucks
Afterconsidering a generalindustry that interests you,choosea particular marketdomain within thatindustry toexpand your researchand useas a modelthroughout thecourse.A marketdomainmaybedefinedasasegment of a broader industrywith astrategicfocus ortargetofmeeting a particular businessor customerneed in themarketplace.In thiscourse, we use theexample of the emergenceofthelight rail transportationmarketthat isa segmentof thelargertransportationindustry.Themarket domain maybe emerging or establishedbutyourchosen domain shouldprovidesufficient public information foryourresearchin theremainder of the course.Infuturemodulesin thecourse,youwillselecta company, eitherrealor fictitious, thatoperates in thismarketdomain.
Prepareashortpaper thatidentifies anddescribeskeyinformationof atleast fivesubstantivesources of backgroundinformation onthemarket domainof your choosing. Thesourcesmustincludeboth historical andcurrent information. Consideracademic, private,and governmentalsources.
Guidelines for Submission:Yourpapermustbesubmittedasa2-to 3-page MicrosoftWord document with double spacing,12-point TimesNew Roman font, and one-inch margins.
