The case discussion write up should not exceed two, single-spaced pages. Bring a copy to class with you for discussion and to hand in. Consider these questions:
1. How have the Swinkels family goernance procedures affected the business and the Bavaria company’s brand portfolio?
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2. What has Bavaria done to remain competitive among an industry that’s consolidating and markets that are maturing?
3. What are the possible competitve advantages Bavaria has?
4. Are Bavaria’s guerilla/ambush marketing tactics effective for sustainably building a brand?
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