The assignment is in the form of a professional report to the law firm’s client relationship team for the company that you have chosen to analyse and it should exhibit appropriate structure, format and appearance for such a professional report.
You are part of a client relationship team within your law firm. The client relationship team is comprised of various partners and associates from across the law firm and its purpose is to manage and grow the relationship between the law firm and a highly respected client of the law firm and, ultimately, to increase the amount of business that the law firm receives from the client. To help the client relationship team (and ultimately the law firm) better understand the client, you have been asked by the client relationship partner to prepare a report for the client relationship team that presents an assessment of the strategic position of the client’s business within its industry.



