Description
In this report, you will need to conduct a marketing audit on a service company of your choice. Marketing audit is a systematic investigation of a company’s current marketing activities with a view to identifying problem areas and recommending a plan of improvement. In this case the service company of choice will be Mc Donald’s, I will provide the task sheet which has the Report Structure included in it and I’m happy to provide any additional information if needed
service marketing
Services Visits and Analyzes Assignment
(three post total worth a maximum of 50 points each)
The objective of this assignment is to build upon the
content of the textbook by comparing and contrasting
two local service providers . This assignment will
require you to evaluate, analyze, and then compare,
and contrast a service-based business, based on the
topics and schedule listed below. This will be posted to
ILearn.
You are required to evaluate, analysis and then
compare and contrast the following issues:
What service was done well by each of the service provider? Elaborate and point out
several specific examples.
For each service provider, what aspects of this services had a positive influence on
your perceptions of the overall service experience? and similarly, what aspects of
this service experience had a negative influence on your perceptions of the overall
service experience? explain your answer in detail
Which of the following characteristics (color, lighting, shapes, sound, smell) in each
of the service providers physical evidence influenced your customer experience?
What other aspects of the physical evidence were present?
How did each providers use their physical evidence as a differentiator? To enhance
the customer’s experience? To facilitate service delivery?
What recommendations would you make to improve the customer service
experience? Please provide one for each service provider.
Services Marketing
Services Visits and Analyzes Blog Posts
BUS 111
Select One
FastFood Restaurant
(Non-Drive Through)
Restaurant
(non-fast-food)
Automobile service
(i.e. oil change service)
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