Time: 3 days. Answer these questions. Reanding the 19 ppt. These 20 questions’ answer from the 19 ppt. No more than 150 words on each question
1) Scope of Marketing
2) Marketing Strategies
3) Environmental Forces
4) BCG Portfolio Analysis
5) The Product – Market Grid
6) SWOT Analysis
7) Marketing Mix
8) Consumer Purchase Decision Process
9) Consumer Involvement and Problem-Solving Types
10) Consumer Purchase Influences – Marketing Mix, Psychological, Socio-cultural, Situational details
11) Hierarchy of Needs
12) Industrial or Organizational Buyer Behaviour & Influences
13) Characteristics and Dimensions of Organizational Buyer Behaviour
14) Porters Diamond of National Competitive Advantage
15) Strategies for Global Market Entry
16) Types of Marketing Research – Exploratory, Descriptive, and Causal
17) Semiotics and Cross Cultural Analysis
18) Segmentation (& methods) and Targeting
19) Product Positioning using Positioning Maps
20) New-Product Development Process and the purpose of each stage
