Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: •Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. •Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

The brand i chose is Red Bull,
-This is phase one of the research paper, it should cover all the following points, each point on a separate page

This is the Outline:

1) Introduction about the research paper and the brand

2) History of the brand (red bull)

3) Marketing communication plan
3.1 Overall goal of the plan
3.2 Marketing objectives
3.3 Marketing strategy
3.4 Situational analysis
3.5 Problems and opportunities
3.6 Financial plan
3.7 Research

4) Prospect identification

5) Consumer motivation

6) Advertising execution

7) The advertising budget and allocation