Search articles on the web to find a current article, within the last 6 months, on Customer Relationship Management and technology. Ie., CRM Software, Social Media, Use of Cell Phone Apps or ???Address the following and use the questions as headers for your memo:
- Overview of the article. What key concepts from the previous readings relate to this article? Use at least two related concepts from the book in your overview and highlight them.
- What are the benefits to business provided by this technology?
- What are the benefits to the customer provided by this technology?
- Is it a worthwhile investment (financially and good use of time) for the consumer and business?
- Conclusion – what is your analysis of this technology?
