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Examine in detail and describe the current strategy of a division of major Australian corporation (QUANTAS AIRLINES)This strategy will then be analysed to identify what is working and what is not (PESTEL, 5 Forces, SWOT and other strategy tools).
A new niche opportunity will be identified for the organisation.
A strategy for capturing the revenue available in this new segment will be proposed.
All members of the group must contribute to this report.
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