Discussion

Reflections on Diversity

  How will you apply this course content to your workplace setting?  

Please provide well-developed examples.

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discussion

This week our eText focuses on sales management and the shopping experience. 

Watch the following brief video on What Makes a Good Online Shopping Experience? https://www.youtube.com/watch?v=ZJSCLsMOaQM

According to research, the characteristics of the best sales organizations are:

  1. Create a customer-driven culture throughout the sales organization and firm.
  2. Recruit and hire the best sales talent.
  3. Train and coach the right skill set.
  4. Focus on key strategic issues by segmenting accounts in meaningful ways and providing differentiated offerings to find, win, and retain customers.
  5. Implement formal sales and relationship-building processes.
  6. Use information technology effectively to learn about customers.
  7. Integrate sales with other business functions, especially marketing.

Discuss a recent shopping experience in which you observed the presence or lack of these seven characteristics.  Give specific examples that relate to what this organization did effectively or needs to improve.

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DISCUSSION

Today, airlines are struggling to stay in business and they look to cut down on costs wherever possible. Fewer flights are being scheduled, airplanes are more crowded, and airlines are overbooking flights. Many times passengers are left without seats, and frequent flyers regularly chose to give up their seats and delay their departures in exchange for free ticket vouchers. Also, passengers are being bumped from flights involuntarily more often. The purpose of overbooking is not to leave passengers without seats, but to compensate for the millions of no-shows that decrease the amount of expected revenue. This week for your discussion, conduct further research on this issue and please comment on the following:

  • Do you feel that the decision support system utilized by airlines to overbook flights is working well?
    • Answer from the viewpoint of the airline.
    • Then answer from the viewpoint of the customer.
  • What organization, people, and technology factors are responsible for excessive bumping issues?

WORDS COUNT DONT MATTER!

  • Be specific!

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