Discussion

Prepare: Your initial post in this discussion must be informed by the required material for this discussion. The required material for this discussion will introduce you to what is new about Uber as a business model, the profit incentive in business, and how laws can make or break innovation in business. Your preparation should focus on the characteristics of capitalism and socialism, as well as other business concepts presented in the required material. Since your initial post in this discussion will examine the relation between running a business such as Uber and the laws and economic system of the nation(s) in which it operates, make sure to comb the material on Uber for laws, regulations, and the economic setting that affect its operations. You are encouraged to research relevant laws and regulations to make sure that you have current information. You will also need to review the material on the three ethical theories employed in the Week One Discussion as you will draw from that material for this week’s discussion too

Reflect: Keep in mind that Uber has presented itself into the market not as a transportation service but as a service that pairs consumers with ride sharing services by means of a unique phone app. But some sources—including the taxi industry and one California court finding (details in the required material), as well as the characterization of Uber presented in Section 3.4 of the textbook—seem to challenge this branding. According to these sources, Uber is avoiding laws that apply to the transportation industry and, thereby, usurping a rightful place that the taxi industry has carved for itself. Consumers, on the other hand, have shown their preference for Uber by a high demand for its services in the USA and abroad, including those countries in which Uber has been banned. Compared to taxis, Uber offers consumers an efficient system for procuring a ride even in remote areas where taxis do not frequent, a convenient payment method (no need for cash, and fares can be split among different users on the same ride), and significantly cheaper fares compared to taxis. In many instances, Uber cars come equipped with water, candy, and magazines, all for free. Uber drivers are also better off because they keep the majority of the fares for the rides that they service, which is exactly the opposite case of taxi drivers, and they can choose when they want to work. Clearly, this is a controversial case and thus very apt for the examination for this discussion.

Keep in mind that a nation’s economic system is shaped by the laws that are in place. Accordingly, laws (including state regulations and local ordinances) will give you a clue for the kind of economic system that exists. Keep in mind also that most nations have mixed economies and there is probably no economic system that purely represents socialism or capitalism. So you will find a different combination of both socialism and capitalism in any nation that you are examining.

Write: You have four tasks for your initial post. In order to present an organized post, address each one of these tasks in a separate paragraph and in the following order. Your first task is to articulate the economic system (or combination of characteristics of both socialism and capitalism) that such laws depict. Your second task is to examine the laws that either support or limit the operations by Uber. Your third task is to analyze how your findings from your first and second tasks affect Uber. And your fourth task is to present your moral position with regard to Uber. For this latter task, you will need to identify one of the three ethical theories covered in the Week One (utilitarianism, deontology, or virtue ethics) as support for the moral position that you are taking. For example, you may hold the moral position that Uber is morally justifiable because it provides a good for consumers that fills in a gap that had not been met by the taxi industry. Or you may take the position that Uber’s positioning in the market is morally wrong.

Your initial post should be at least 400 words in length and have citations and references in APA notation. It should address the prompt in its entirety. This means that you should not split your response to the prompt in multiple posts. Your examination should be both thorough and succinct. This is a combination that demands time and thought, so give yourself sufficient time to draft and revise.

  • Please be advised that until you post, you will not see what your fellow students are posting. Once you submit your post, you will be able to view the posts from your other classmates. You can then proceed to reply to at least two different threads based on the required material for this discussion.
  • Your list of references for your initial post should include the video and the other required material for this discussion, including Section 1.3 of the textbook on Starbucks, as well as the Instructor Guidance and any other announcements presented to you by your professor. Use all of the material presented to you in the course and by your professor, in addition to any other sources that you consulted to inform yourself about the case (but not Wikipedia or similar sources).

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Discussion

1. How can pricing serve as a means of strategy or as a competitive tool with buyers? Please provide an example or two.

2. Global companies face many challenges in determining a pricing strategy as part of their worldwide marketing effort. Individual companies, even those worth free trade agreements, may impose considerable competitive, political, and legal constraints on the pricing latitude of companies. Therefore, a standardized price for a company’s products across all countries simplifies one aspect of planning for a company.

3. How do channels vary from direct, producer-to-consumer types to elaborate, multilevel channels employing many types of intermediaries?

4. Channel or distribution decisions have been simplified by the term “place” when referencing this function within the marketing mix. Place refers to delivery types, intermediary functions in the distribution channel, and the retail location.

Researchers suggest that approximately 25% of the selling price for a product can be attributed to “place”. Therefore, it becomes very important to understand the function that is responsible for 25 cents on every dollar for a product. Many factors contribute to this figure, among them are the number and type of intermediaries, transportation companies, and image. On a global scale, marketers must consider a multitude of issues when selecting specfic factors.

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Discussion

Your answers should address the following:

  • Answer all parts of the question thoroughly and accurately in at least two fully developed paragraphs for each topic. 
  • Provide detailed evidence in the form of quotations from the text. Follow APA guidelines for citing and referencing the text. 
  • Demonstrate a clear understanding of the time period, topic, or genre that is this week’s focus.

Society and Its Discontents

Through the character of Ivan Ilyich, Tolstoy offers a critique of affluent Russian society in the nineteenth century. Tolstoy describes Ivan’s life as the “most simple and most ordinary and therefore the most terrible.” What makes Ivan’s life terrible? What aspects of his contemporary society is Tolstoy trying to critique? You might also consider how the servant Gerasim is presented as an alternative approach to life.

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