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Final Global Business Plan Paper
Prepare a 7,000- to 8,750-word paper integrating your previous Learning Team assignments to include the following new material:
- Summarize your findings from previous Learning Team assignments.
- Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights.
- Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.
- Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation.
- Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region.
- Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.
- What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.
- Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not.
