http://geography.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=geography&cdn=education&tm=85&f=00&su=p284.13.342.ip_&tt=2&bt=0&bts=0&zu=http%3A//www.claritas.com/MyBestSegments/Default.jsp%3FID%3D20
http://geography.about.com/od/obtainpopulationdata/a/claritas.htm
1. Which products in the following categories would appeal to each of the clusters generated by your zip code? For example, a car that appeals to a cluster titled “Young Bohemians” may not be the car of choice for the cluster “Pools and Patios”.
a. Automobiles
b. Shoes
c. Beverages
d. Clothing brands
2. Create a perceptual map for the products/brands you listed above. This should include four perceptual maps, one for automobiles, one for athletic shoes, one for beverages and one for clothing. Use the positioning bases of your choice indicate, in your opinion, where each of the products listed above would be positioned on the perceptual map.
