MISSION STATEMENT: MCDONALDS FAST FOOD CHAINS
Bart et al. (2001) portrays mission statements as critical starting point for almost every major strategic initiative and they are considered de rigeur in initiating most modern management practices. These practices are what drive the companies in realizing their goals. More so, mission statements are intended to motivate (and in so doing, control) the behavior of the organization members towards common organizational goals (Campell, 1989, 1993; Collins and Porras, 1991; Daniel, 1992: Ireland and Hitt, 1992; Klemm et al., as cited by Bart et al., 2001).
McDonalds Fast Food Company, the mission statement is “To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.”
As Bart and Baetz (1998, 2001) observes that, if an organization structure, systems and it procedures corresponds with is mission, it leads to powerful, positive general performance, especially on employees perspective. Further, Bart et al. (2001) reasons that employees can be influenced by the organization mission if, its commitment at the peak. On the contrary, Bart et al. (2001) questions the employees’ commitment and their behavior in terms of satisfaction in relation to being inclined to the company’s mission statement.
In running the company, Bart et al. (2001) argues that, if a company integrates its mission statement in every department, practices and procedures, commitment can be immensely reinforced.
In conclusion, for a company like McDonald to gain exceptional success, mission statement is undeniably incorporated in its organizational structure, its practice and daily procedures.
Reference:
Bart, C.K., Bontis, N., Taggar, S. (2001). A model of the impact of mission statement on the firm performance. Management Decision, 39, 19-35.
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