I’m studying for my Business class and need an explanation.
Grant, R. M. (2010). Contemporary strategy analysis: Text and cases (7th ed.). Hoboken, NJ: John Wiley & Sons, Inc.
- Chapter 3: Industry Analysis: The Fundamentals
- Case 4: Ford and the World Automobile Industry in 2009
Writing Prompt
The world automobile industry has experienced a downward trend in profitability since the 1960s. What changes in the structure of the world auto industry have caused competition to intensify and profitability to decline?
Write a two-page paper in APA format, using a minimum of three peer-reviewed references illustrating the tectonic changes in the auto industry.
Assignment Rubric
Please carefully review the rubric below before you begin so that you are keenly aware of the expectations for this assignment.
Rubric
Research Paper Rubric (1)
| Criteria | Ratings | Pts | |
|---|---|---|---|
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This criterion is linked to a Learning OutcomeResponsiveness and RelevanceCompletely responsive and relevant to assignment, instructions, stated requirements. Includes all required sections. |
20.0 pts |
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This criterion is linked to a Learning OutcomeThesis/PurposeIdentifies a relevant research topic and a clear thesis that provides direction for the paper. Thesis clearly and concisely states the position, premise, or hypothesis and is consistently the focal point throughout the paper. Concepts and terminology are clearly understood and used appropriately. |
20.0 pts |
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This criterion is linked to a Learning OutcomeAnalysisDemonstrates clear understanding and careful analysis of the research topic, thesis, and content of the research. Displays critical thinking by comparing and contrasting perspectives, considering counter arguments or opposing positions, and drawing original and thoughtful conclusions. Reasoning and logic are sound. |
20.0 pts |
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This criterion is linked to a Learning OutcomeResearchProvides compelling, accurate, and substantive evidence to support in-depth the central position beyond assignment requirements. Depth and breadth of research is strong. Research sources are highly relevant, accurate, and reliable and add to the strength of the paper. Appropriately and correctly cites sources. |
20.0 pts |
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This criterion is linked to a Learning OutcomeClear and Well-organized WritingEach paragraph has a central idea; ideas are connected and paragraphs are developed with details; paper is easy to read and flows naturally in an organized way. Ideas are clearly connected and make sense. |
10.0 pts |
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This criterion is linked to a Learning OutcomeGrammar/Syntax/Formatting MechanicsWell constructed using standard English, characterized by elements of strong mechanics and basically free from grammar, syntax, punctuation, usage, and spelling errors. |
10.0 pts |
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Total Points: 100.0 |
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