Market Opportunity Analysis (MOA)

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.

Post a rewritten version of your topic and objectives for your training and development plan (originally submitted for the Week 2 Two Exercise).

WEEk 2 Exercise***

 ” Leadership Training and Professional Development              

• Increasing self-awareness in order to communicate effectively  

1.      Topics:

a.       Mutual Leadership Encounters and Concerns

b.      Personal Values

c.       Difficult conversations

d.      Managing change

e.      Organizational culture”

Ensure you make appropriate edits to further enhance your work. First, ensure you identify specific learning objectives for your training session. A learning objective is a description of the Knowledge, Skills, and Abilities (KSAs) that must be acquired and the ways that learning will be demonstrated. “Upon completion of training the trainee, will be able to ….”

This resource on writing learning objectives might be useful to you. (Simply copy the URL into your browser or look up the title in the library to access.) Forrest, C. (2003) Writing training objectives using smart [PDF file]. Retrieved from www.structuredlearning.com/uploads/docs/smart_objectives_article.pdf

Respond to at least two of your classmates’ posts. Offer a peer critique for two classmates other than those you selected in Week Two.  Include suggestions for improvement, questions you may have, ideas for sources, and so forth. The critique should be 200 to 250 words and include citations and references for the text and at least one scholarly source.