Please read the files uploaded screen shots 2-4 “Derivative Losses at JP Morgan Chase”” and only answer discussion questions 2 & 4. For each question answer with minimal of 250-300 words and cite work.

Select your favorite American brand and describe how you see its brand image. What do you think the firm did to create that image? If you were the brand manager for the product, what would you do to continue building that brand? Be specific and get creative.