Cialdini says in his book that it is through the influence processes that we can be able to manage and generate change in our lives. He stresses the need for those wishing to create and sustain the change to fully understand the workings of the process of influence. Currently, there is a lot of adduced evidence which exist on how, why and when people say yes to attempts of influence. The Author extracts the six universal principles of influence and which are so powerful and crucial in our day today lives. In Psychology, compliance refers to an act of responding in a favorable way to implicit or explicit requests which are offered by others.
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