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Of the two approaches to HRM, literature appears to support ?soft HR? in enabling a
sustainable competitive advantage for service industries. Explain and critically analyse this
approach in relation to the Tourism and Hospitality industry highlighting initiatives and
enablers that would be appropriate in following this strategic direction.
sustainable competitive advantage for service industries. Explain and critically analyse this
approach in relation to the Tourism and Hospitality industry highlighting initiatives and
enablers that would be appropriate in following this strategic direction.
