Q1 what marketing strategy does lever bros. seem to be following with the development and introduction of lever 2000?
Q2 what "type of newness to the market" category (table 8-2) best descried lever 2000 ? explain
Q3 why would lever bros. decide against using and established soap brand like dove to market this new soap
Q5 in the case of this product , is appears that lever Bros used phased development approach with extensive market testing . why was this appropriate in this situation and is this always the best approach in this industry ?
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