Tasks:
Complete the following tasks:
- Perform a SWOTT analysis, placing particular emphasison long-term trends affecting the company chosen by you – Chick-Fil-A.
- Create a (new) mission statement, placing particularemphasis on what the competition is doing. Include the following elementsin your statement:
- Customer orientation
- Service category
- Scope or direction
- Core competency
- Measurability
Submission Details:
- Present your analysis as a 2-page report in a MicrosoftWord document formatted in APA style.
- On a separate page, cite at least three peer-reviewedsources using APA format.
Assignment 3 Grading Criteria
MaximumPoints
Performed a SWOTT analysis,placing particular emphasis on long-term trends affecting the company chosenby you.
20
Created a (new) mission statementfor the chosen company.
10
Included the given elements inyour statement.
10
Used correct spelling, grammar,and professional vocabulary. Formatted the paper and cited all sources usingAPA format.
10
Total:
50
