Case Study (Individual) 40% Ethical problems may have a profound influence on multinational companies’ overseas operations. In this assessment, you are required to analyze the following case and write a report about the ethical issues faced by multinational firms. The topic is: Volkswagen emission scandal in America In the report, you should address the following points: What is the ethical issue faced by Volkswagen? What are the consequences of the emission scandal? How did Volkswagen respond to the emission scandal? Do you think they handled well at that time? If you were the manager of the company at that time, what alternative strategies you might propose for dealing with such scandal? What are the major issues Volkswagen should be aware of to avoid the similar problems happened in their future operation? Your report should provide a PESTLE overview of Volkswagen’s home country (Germany) and the host country (United States). Also, you need to provide an overview of the organizational culture of Volkswagen. STRUCTURE OF THE REPORT The structure of your report can be as follows: Introduction: Briefly states the overall background and the structure of the report. Overview of the ethical issue: This could include some information such as the brief introduction of the multinational firm (name, product offer and sales in the selected country where the issue occurred), when and how the ethical issue happened, what are the consequences of the ethical issue. PESTLE analysis: Here, you will provide a PESTLE analysis of the two countries (Germany vs the United States). The key here is to identify the similarities and differences between the countries. This should not be a generic PESTLE. You need to offer specific and relevant data or evidence to support your analysis. Organizational culture: Overview of Volkswagen’s culture at the headquarter in terms of how they are managed (ownership and control). Using the information available, choose one of the four organizational cultures covered in this subject and explain why you believe this to be the culture. Analysis of the ethical issues: How did Volkswagen respond to the ethical issue? What are your views on this? If you were the manager at that time, what are alternative strategies you might propose? (You should link your PESTLE analysis and organizational culture analysis with this section) Conclusions and Recommendations: Briefly summarize your major views and findings. What are the major issues Volkswagen should be aware of to avoid similar issues happened in their future operation? (You should link your prior analysis with this section) Please Note: the quality of your research and writing will play an important role in the overall assessment of the report. Poorly referenced or poorly written reports will be penalized.



