I don’t know how to handle this Marketing question and need guidance.
Respond to the following in a minimum of 175 words:
- In today’s world many people use the internet, mobile phones, and social media. What impact does consumer behavior in these areas have on marketing strategies? What are the benefits of understanding consumer behavior in these areas? Describe a strategy you could use for these areas.
Respond to the next 2 posts.
1. Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Nowadays, businesses use social media in a myriad of different ways. The major social media platforms at the moment are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool. A business that wants to reach a specific set of audience at scale would run highly-targeted social media ad..
2. Consumer behavior has changed over the last 10-15 years. With the launch of Myspace(whoa that takes me back) to Facebooks which took over the social media space, then Snapchat and Twitter. Consumer have created a fine line that while gathering information from ads leads to immediate purchase. In times past, if you saw an ad for products you then had to go to the store and locate said item with hopes they carried it or weren’t sold out. Now with social media platforms you can enter product sites, look through their catalog, make an immediate purchase and then return to your social media. An important part of being apart of the data mining that cellphones and carriers do is so that you can anticipate what your consumers are looking for. When you can determine the products they search for in google or amazon, etc, then you can develop products around the consumer and what they actually are looking for instead of basing your product line around whats available. Today consumers want to be personalized to. They want to be treated like the number 1 customer. If one business doesn’t have specifically what they are looking for then they can move on to another site or location. For this reason I purchase most of my things from amazon or online. For the most part, if a store doesn’t have what I am looking for in a specific color then I’ll look online. I want a customized experience and I’m determine to get the exact item I’m searching for. I don’t want to settle.
