This is the link to the video we watched in class today:

http://www.pbs.org/video/2365964624/ (链接到外部网站。)

Due to the broad nature of this course, we make many generalizations about places as we explore particular topics.  For example, we have identified the continent of Africa as having a concentration of peripheral countries.  We have identified the Sub-Saharan region of Africa as having some of the highest Crude Birth and Death rates.  We have mentioned that that region also has some of the highest rates of poverty, which we will talk about in a future chapter.  These descriptions of Africa represent Africa after the invasion of European powers but they do not represent the entire history of Africa.

These broad characterizations, while necessary to be able to cover the amount of information we hope to cover in this introductory course, often leave out important and very interesting stories.  The film that we will watch today will hopefully fill in some of these interesting and unknown stories about the continent of Africa.  

FOR DISCUSSION 3:

Describe something that you learned about the continent of Africa that you did not previously know.  What are some of the great innovations that were developed in Africa? What did you find interesting in this film? Did you learn anything that is surprising to you?  Refer to specific scenes from the film to support your statements.

Module 4, Assignment 3: CWU and the Consumer Survey Analysis

Review the data at this link:

https://www.surveymonkey.com/results/SM-J7RZM2DL/ (Links to an external site.)

which has the results of the Module 1 survey for RMT366 students in this and past quarters (be sure to scroll down to see all the data).  You will need the results and you must refer to them for this assignment. 

Scenario: You are now the person at CWU who receives these results and are asked by your boss to write a SHORT summary of what the findings mean.  Do not just restate the data, interpret them based on what you have learned so far in class.  Make sure to look at both tabs of the results – Question Summaries and Data Trends.  You should review earlier chapters in your text and use terminology in the text to complete this assignment.  Bold the terminology so that it is easily seen.

Write a 3-4 paragraph analysis of the findings:

• Are they good? Bad?
• What do they tell CWU?
• What should be the next step to help solve any issues this survey brings up?
• What other questions could be asked in the future?

In 3-4 paragraphs discuss the following: 

On page 86 – 145 of the  Customer Centric Marketing:  Build Relationships, Create Advocates, and Influence Your Customers the author discusses using of Social Media Marketing to build relationships with customers (advocates).   What can CWU do, based upon these principles (page 103) , to enhance their Social Media Marketing presence and build better relationships with students  (customers)? 

This is the link to the video we watched in class today:

http://www.pbs.org/video/2365964624/ (链接到外部网站。)

Due to the broad nature of this course, we make many generalizations about places as we explore particular topics.  For example, we have identified the continent of Africa as having a concentration of peripheral countries.  We have identified the Sub-Saharan region of Africa as having some of the highest Crude Birth and Death rates.  We have mentioned that that region also has some of the highest rates of poverty, which we will talk about in a future chapter.  These descriptions of Africa represent Africa after the invasion of European powers but they do not represent the entire history of Africa.

These broad characterizations, while necessary to be able to cover the amount of information we hope to cover in this introductory course, often leave out important and very interesting stories.  The film that we will watch today will hopefully fill in some of these interesting and unknown stories about the continent of Africa.  

FOR DISCUSSION 3:

Describe something that you learned about the continent of Africa that you did not previously know.  What are some of the great innovations that were developed in Africa? What did you find interesting in this film? Did you learn anything that is surprising to you?  Refer to specific scenes from the film to support your statements.