Spring Assignment on Diversity – Hispanics – Mkt 291 Assignment
VIEW in class
Ruth Rosales Video –http://stream.fsb.muohio.edu/flash/mkt291/hispanicdiversity.html
https://www.youtube.com/watch?v=xgPRYZ1mtpg — U.S. Hispanic spending influences the nation’s economy
https://www.youtube.com/watch?v=aVOm8iIIgYo – Pizza patron Hispanic marketing success story
http://www.youtube.com/watch?v=15jdTQIr7j4
VIEW outside of class — the videos below
http://www.youtube.com/watch?v=pQnhuj11zgI&feature=share (this was in Ruth’s video)
http://www.youtube.com/watch?v=c0ASJ6dOk30 (This was in Ruth’s video)
http://www.youtube.com/watch?v=uRbCvyxMeNI Differences in Latino and Hispanics
http://www.youtube.com/watch?v=8b2S-ngGSXA Bill Moyers Interview – Hispanic America
Read the following articles that focus on various aspects of the Hispanic consumer market:
http://thegrayarea.org/?p=107489
http://content.lionbridge.com/10-best-practices-for-marketing-to-hispanic-consumers/
https://www.thinkwithgoogle.com/articles/us-hispanic-market-digital.html
http://fortune.com/2015/04/17/macys-diversity-hispanic-consumers/
http://www.cnn.com/2014/05/03/living/hispanic-latino-identity/
This assignment is to assist in broadening your understanding of the Hispanic population as a marketplace, as consumers of unique products as well as consumers of some products which are the same as other minority or majority groups. Questions to consider include: How should this group‘s specific attributes affect marketing decisions, and what should a firm’s strategy be to reach this market? After researching the articles and watching the videos, please answer the following questions. Please double space, spell- check, and support your answers!
My question is: d.Can Hispanic consumers be targeted in one consumer segment or are there differences among them that need to be considered?
This is a group work, i just need 4-5 sentences for this simple question please!!!
