The final project for this course is a case study that you will select, analyze, and report on using the IRAC (issue, rule, application, conclusion) format. Review the description of the final project in the Final Project Guidelines and Rubric document. Visit the selected resources or other sources for locating reported case law. Think about the kind of case you would like to analyze. Create a journal entry outlining your preliminary thoughts for the project. What type of provider (hospital, nursing home, doctor, dentist, etc.) will be involved in your case? What kind of fact pattern are you looking for? Do you want to explore a local case or a nationally publicized story? Where will you find your case? What research have you done so far? What kinds of questions do you want to answer? Your journal entry should be at least 300 words. Outside sources are not required.

For additional details, please refer to the Journal Rubric document in the Assignment Guidelines and Rubrics section of the course.

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.

“They are very eager to see what we have been working on during the past few weeks,” she says excitedly. “I am sure they will love the plan and am looking forward to your presentation.”

“Thanks,” you respond, feeling a few butterflies in your stomach. “I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan.  I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?”

1. Objectives of plan
2. Marketing research used to select target market
3. Product
4. Pricing
5. Distribution
6. Promotional Strategies
7. Measuring results
8. Contingency Plan

“This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help,” Michelle says exiting your office.

You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.

• What might somebody else say to show your proposed solution is wrong?
• What could you say to show s/he is wrong?
• What alternative solution might someone else recommend?
• What reasons might someone provide to support their solution?
• How would you respond to their reasons?
• Is there a compromise or creative solution?