Critically evaluate the usefulness of current strategic management accounting techniques in supporting strategic decision making within an organisation. Analyse how these new techniques are better suited to supporting the strategic management process than some of the more traditional management accounting methods.

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Now write a 7+ page report containing the following information. 1. Introduction (1 page maximum) 2. About The Company (1 page minimum) o Describe the business your friend or relative would be starting. Please provide enough information so that someone reading your report can understand why your Top 5 Takeaways make sense for this business. 3. List of Top 5 Takeaways o The purpose of this section is to quickly introduce your Top 5 Takeaways. 4. Takeaway # (1 page minimum)* o Describe this key takeaway in enough detail that your friend or relative can act on your explanation without having to do additional research. o As you describe your key takeaway, make sure to define any accounting words that your friend or relative would not know. o Provide an example of what applying this takeaway would look like for your friend’s company. If this involves doing math or building a schedule, then please show all your work. 5. Conclusion (1 page maximum) * Note: You are expected to repeat #4 above for every single takeaway. In other words, there should be at least 5 pages describing the takeaways and how they are useful for this new business.

Three (3) personal trainers at an upscale health spa / resort in Sedona, Arizona, want to start a health club that specializes in health plans for people in the 50+ age range. The trainers Donna Rinaldi, Rich Evans, and Tammy Booth are convinced that they can profitably operate their own club. They believe that the growing population in this age range, combined with strong consumer interest in the health benefits of physical activity, would support the new venture. In addition to many other decisions, they need to determine the type of business organization that they want to form: incorporate as a corporation or form a partnership. Rich believes there are more advantages to the corporate form than a partnership, but he has not convinced Donna and Tammy of this. The three (3) have come to you, a small-business consulting specialist, seeking information and advice regarding the appropriate choice of formation for their business. They are considering both the partnership and corporation formation options.

Assume the trainers determine that forming a corporation is the best option. Next, Donna, Rich, and Tammy need to decide on strategies geared toward obtaining financing for renovation and equipment. They have a grasp of the difference between equity securities and debt securities, but do not understand the tax, net income, and earnings per share consequences of equity versus debt financing on the future of their business. They have asked you, the CPA, for your opinion.

Write a two to three (2-3) page paper in which you:

1. Provide a summary to the partners, outlining the advantages and disadvantages of forming the business as a partnership and the advantages and disadvantages of forming as a corporation.  Recommend which option they should pursue. Justify your response. 
2. Explain the major differences between equity and debt financing, and discuss the primary ways in which each would affect the future of the partners’ business.
3. Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.