Analysis of a Company’s Direct and Interactive Marketing Efforts

I want to write about Alibaba Group company. Please find information about Alibaba Group. And follow this: 1 Company Overview: a) Name of Company and Stock Symbol b) Products and/or Services c) Company Mission / Purpose d) Company Image / Brand Positioning e) Geographic Locations (e.g. regional, USA, global, etc.) f) Company Revenue (Is the company growing or not? Look at 3-year trend.) 2 Target Market & Customer Dynamics: a) Target Market (primary and secondary) b) Characteristics of the target market (e.g. gender, age, income, education, etc. and psychographics like interests, activities, preferences, etc.) 3 Creative Review and Critique: a) Discuss at least three (3) specific direct and interactive marketing campaigns used throughout the semester b) How is the company using interactive marketing (e.g. social media, email, website, mobile, etc.)? What can you do on its website? c) How is the company using direct marketing (e.g. catalogs, coupons, radio, TV, etc.)? d) What are the strengths and weaknesses of its efforts discussed?