Do not use any outside sources, use only information provided in the case!!!!
Need to answer each (9 question separately) !!!!
How to analyze the case
Case studies offer descriptions and data of situations, from which you have to:
Step 1.
Write the introduction to the case study analysis, which outlines the situation, the key issues, why these have arisen and required action.
Step 2: Identify the core problem and analyze the issues underlying the problem (s)
Step 3: What are the present marketing strategies of the company
Step 4: Write about the future direction (guidance) of the company.
Step 5: Do the Swot analysis
Step 6: Who are the major competitors of the company. What are the company’s competitive strategies to outsmart the competitors?
Step 7: Is the company financially doing well? Justify your answer.
Step 8. Summarize the main findings
Step 9: write your recommendation in line with your analysis
