CASE ANALYSE

Topic: CASE ANALYSEOrder DescriptionAnalyze the situation facing the firm at the time of the case (case is given ) and make detailedsuggestions for future action. You should assume that you are taking the role of a web and business analytics consultant that your professor is the client who has provided you with the case study as a way to familiarize you with the situation. This is NOT an exercise in repeating the facts in the case. The very best case analyses are those that incorporate key concepts from the course.Some debrief questions to be answered and integrated into the analysis (questions are given).SAMPLE CASE ANALYSES STRUCTURE1. Executive Summary: This section summarizes the major problems facing the companyand the proposed solution. It also outlines some of the methods used to arrive at therecommended actions. This should be short but structured so that your client would be satisfiedwith the summary would not need to look through the body of the analysis. In addition, thissection should summarize the answers of debrief questions.2. Assessment of Current Situation : Here one examines critically the current history of thefirm to determine its strengths and weakness and how these derived from past actions of the firm.This assessment may include an analysis of customers, competitors, and environmental threatsfacing the company as well as any distinctive advantages it may have in competing in such asituation. Here, DO NOT REPEAT CASE FACTS unless they are relevant to your point. Youshould assume that the audience is your client and therefore the ones who provided you with thecase information. In other words, they are very familiar with the information since they have been living the case up until the time that they engaged your agency. You should use various analytical techniques (SWOT) to make your points. You should include a slide “Big Rock Issue” in this section – what is the main task you need to solve in this case analysis.3. Strategic Options : This includes a list of the general directions the firm might go whichcould resolve its problems. With each option should be an assessment of the advantages anddisadvantages to the firm. You should highlight your chosen option and why it was preferredabove the others presented.4. Tactical Plan : This section outlines the implementation of the preferred option. Thetactical plan involves (but is not limited to) such issues as the actual size and composition of thepromotional budget, contingency plans in the event of competitor response, or the timing andimplementation of your plan.