Case Analysis: Mistine

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Please read Case 14, page 541-Mistine: Direct Selling in the Thai Cosmetics Market and answer the following questions. Approximate length, ½ page per question. Use APA format for the paper and to cite references.

  1. What are the major SWOT considerations in Mistine’s attempt to continue its growth and dominance in the Thai market?
  2. How can Better Way stay on top in Thailand while it looks to expand internationally?
  3. What specific marketing program actions would you recommend over the next five years?

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