Instructions:  Please choose from ONE of the following:

Prepare a case analysis for Case 11 and answer question 1 & 3 at the end of case 11 (include as an appendix to the case).

OR

Prepare a case analysis for Case 13 and answer question 1 & 2  at the end of case 13 (include as an appendix to the case).

A case analysis must be written in APA format and include the proper cover and reference list.  The Case Analysis should be 500-700 words. Please use double spacing (as required by APA) and an APA approved font (12 point).  The Case Analysis must include at least three references.  Reference support should be included in the evaluation of possible solutions as well as the recommendations and/or implementation sections.  The Case Analysis MUST include the following heading and follow this prescribed format:

Title Page (APA formatted)

            I. Major Facts (Heading)

(State here the major facts as you see them. Make statements clear and concise for your own understanding as well as for the understanding of the other students and the instructor.)

            II. Major Problem (Heading)

(State here the major problem as you see it. Emphasize the present major problem. You may wish to phrase your statement in the form of a question. In a few cases, there may be more than one major problem. A good problem statement will be concise, usually only one sentence.)

            III. Possible Solutions (Heading)

A. (List here the possible solutions to the major problem. Let your imagination come up with alternative ways to solve the problem.

B. Do not limit yourself to only one or two possible solutions. These solutions should be distinct from each other. You must include a minimum of three possible solutions.

C. However, you may wish to include portions of one solution in another solution, as long as each solution stands alone. Only in this manner will your subsequent choice be definitive.

D. Note advantages and disadvantages of each possible solution as well expected outcomes. This is an areas where outside support will help.

            IV. Choice and Rationale (Heading)

(State here your choice, A or B or ___ and the detailed reasons for your choice. You may also state your reasons for not choosing the other alternative solutions.) Explain the hopeful outcome of this alternative.

            V. Implementation (Heading)

Prepare a plan to implement your choice (recommendation).

Reference Page (APA formatted) – every source listed should be cited within the text.

• Prepare 1-2 pages long papers for each Case Study part
• Have minimum three references for each Case Study part

CaseStudy—PartTwo

BruntmanagementdecidedthatbecausethisistheirfirstventureintoacountryoutsidetheUK,theywanttousePCNstosetupthenewhotelsandthatonlyinternalcandidatesshouldbeconsidered.Theythinkthatthisisimportantsotheycanincorporatetheorganization’svalues.However,theybelievethatoncethehotelsareupandrunning,HCNscouldbehired.Themanagementvacanciesmustbefilledassoonaspossible.

Intheircompanyliterature,theorganizationstatesthattheircorevaluesareto:

■  Provideexcellentlevelsofcustomerservicetoallguests.

■  Provideacleanandcomfortableenvironmentforguestsandstaff.

■  Recruitandretainexcellentstaff.

■  Supportanddevelopstaffsotheycanreachtheirfullpotential.

■  Continuouslystrive to improve all aspects of thebusiness.

■  Ensurethatallhotelbuildings,fixturesandfittingsarewell-maintainedinaproactivemanner.

Itisimportantthatthemanagementconsultantsforthisprojecttakethesecorevaluesintoaccountwhenmakingtheirrecommendations.

ActivityC (15minutes)

Writearecruitmentadvertisementforthenewpositionswhichcanbesenttoexistingmanagersbye-mail. Youradvertisementshouldinclude,ataminimum,thefollowinginformation:

■Mainresponsibilitiesofthenewjob.

■Theskillsyouarelookingforintheposition.

CaseStudy—PartThree

Themanagementteamlikedyourrecruitmentadvertisement,butrealizedthattheydidnotconsiderthesalaryforthesenewpositions!SincetheorganizationhasneverhiredmanagerstoworkoutsidetheUKbefore,theydonotknowhowtostartdeterminingthecompensation.TheyprovideyouwiththefollowinginformationthattheyfoundontheInternet:

■  Existingsalaryformanagersis£30,000(45,000Euros)plusbonuses.

■  SurveysshowthattheaveragesalaryforhotelmanagersinFranceis60,000Euroswithnoopportunitytoearnbonuses.

Thedirectorswanttohaveaconsistentapproachastohowtheycompensateexpatriatesbecausetheyexpecttheiroverseasbusinesstoexpandinthefuture.Theyalsowantexistingemployeestobeenticedintoworkingabroadandwanttohaveagoodrangeofincentives.

ActivityD(20minutes)

Designacompensationpackageforthe hotelmanagementposition.Explainthe rationaleforyourdesign.Youmayalsoincludenon-financialbenefits.

CaseStudy—PartFour

Themanagement eventuallyapprovestheadvertisementandthecompensationpackageand distributes both internally. Interested candidatesare asked to writealettertotheCEOtoexplainwhytheythinktheyarethebestpersonforthejob.Thirtymanagersapplyforoneofthenewpositions(thereare10positions

available),whichmeanstherewillbe20unsuccessfulcandidatesstillworkingfortheorganization.

Themanagementteamacknowledgesthattheapplicationletterswerenothelpfulwithmakingdecisionsandthattheyneedamorerobustselectionprocess.Theremustbeastrongsenseoffairnessintheselectionprocessbecausetheydonotwanttode-motivateanyoftheseexistingemployees.Theywanttoselecttherightcandidatesbecauseitisessentialthatthenewhotelsaresuccessfulandupandrunning quickly and efficiently. The senior managers know all ofthe candidatesquitewell(personallyandprofessionally).Theywouldlikeyou,asindependentconsultants,todesignanappropriateselectionmethodology.

Themanagementteamadvisesyouthattheydonotwanttotakeintoaccountthemaritalorfamilysituationoftheexpatriatecandidates;theyareconcernedthatthismayfallafoulofUKequalopportunitieslegislation.

ActivityE(20-30minutes)

Eachmanagementconsultantgroupmustdesignaselectionprocessforthecandidates.

Thereisnobudgetlimitforthedevelopmentoftheprocess;theseniormanagementteamknowsthatitisimportanttogettherightpersonforthejob.However,becausethenewhotelsmustbeupandrunningquickly,theyaskyoutodesignaselectionprocesswhichwilltakeamaximumoftwodays.

Youareincompetitionwiththeothermanagementconsultantgroupsandhavefiveminutestopresentyourideas.Youmustbeabletojustifywhyeachmethodisappropriate.

CaseStudy—PartFive

Themanagementhiressixcandidatestoworkoverseasbecausetheydidnotfeelthattheothercandidateswerequalified.Theyfeelconfidentthatthesesixcan

successfullyopenthenewhotels.Thesuccessofthesemanagersisvitaltothesuccessofsettingupthenewbusiness,somanagementwantstoensuretheyprovideeffectivesupportforthemintermsoftraininganddevelopment.Theybelievethatthebestoptionistodividetrainingintotwoparts:pre-departuretrainingandon-the-jobtraininginthenewcountry.Sincetheorganizationhasneversentemployeesabroadbefore,theyarenotsureaboutwhatshouldbeincludedinthesetrainingprograms.Theonlymandatoryareathatmustbeincludedisanintroductorylanguagesection(includingbasicbusinessFrench)sothatthemanagershaveabasicgraspoftheFrenchlanguagebythetimetheyopenthenewhotels.However,theyhopethatthemanagerswillenjoytheirintroductorylanguagecourseandwillcontinuetoattendmoreadvancedlanguageclasseswhenthenewhotelsareopen.

ActivityF(20-30minutes)

Theorganizationknowsthattrainingisimportant;butdespitelookingatwhatothercom-paniesoffer,theycannotdecidewhatthekeytrainingareasshouldbe.

Theywouldlikeallthreemanagementconsultantgroupstodesignthecontentandstructureofthesetrainingprogramsandallocatetwomanagerstoeachofthegroups(asindicatedbelow).Becauseofthelargeinvestmenttheyaremakinginthemanagers,theyprovideyouwithsomedetailsoneachofthemsothatthetrainingcanbetailoredtotheirneeds.

Group1willdesignthetrainingprogramsforManagersAandB.Group2willdesignthetrainingprogramsforManagersCandD.Group3willdesignthetrainingprogramsforManagersEandF.

Completethetablegiventoyoubyyourinstructortoshowyourproposals.

CaseStudy—PartSix

Themanagementteamdecidestoselectonlyoneofthethreeproposedtrainingprograms,confidentthatitwillbeusefulandinformativeforthenewexpatriates.However,theywouldalsoliketoprovideexternalsupportforthenewexpatriatestomaketheirtransitiontoanewcountryassmoothaspossible.Theyareawareof

someoftheservicesthatcanbeofferedtosupportemployeesonbothapersonalandprofessionallevel, butdo nothave acomprehensiveoverview.

ActivityG(20-30minutes)

ThemanagementteamasksyoutoconductInternet-basedresearchtofindoutwhatexpatriatesupportservicesareavailableinFrance.

Eachteamshouldcreatealistoftheservicesthatareavailableandprovidedetailsofatleastoneorganizationwhichcouldprovidetheservices.Theseservicesshouldthenbelistedinorderofpriorityfortheexpatriates.

Youwillpresentyourideastotheotherteams,soyoushouldbepreparedtojustifyyourreasonsforprioritizingtheservices.