Topic:  Apply the Strategic Framework from “Playing to Win” as discussed in our class lectures thus far to a company or a specific product that has been offered in the marketplace.

Students will be required to submit a short paper describing a Company or a specific product offered by a company and its application of the Strategic Framework questions through the eyes of the student.  The answers to each question below should be based on student experience, observation, research (to the extent available) and application of what has been learned thus far in class.  To receive full credit, student submissions are required to address each Strategic Framework area.  The full submission should not exceed 2 pages (single spaced, standard margins).

1. What is the company/product’s winning aspiration? (25 points)
   1. Provide a summary of the company/company and product sufficient that if the reader did not know anything about company/product that the reader had the proper context to understand the remainder of the paper. 
   2. Describe what you feel is the company/product’s winning aspiration and support with research or observation regarding how they have applied that aspiration in their marketing strategy and whether you feel the aspiration is plausible. 
2. Where do they play? (25 points)
   1. Describe the company/product’s target markets, geographical coverage, distribution, promotion strategies, etc. 
   2. Describe how the company has applied their winning aspiration in deciding to “play” in these areas and apply the strategies described in 2a.  
   3. Describe whether these strategies have been applied well and in alignment with their winning aspiration
3. How do they win? (25 points)
   1. Describe how the company planned to “win” where they decided to “play”. 
   2. What core competencies or competitive advantages did the company leverage to win
   3. How did they leverage those skills and strengths to create a winning product, distribute with efficiency, meet the needs and wants of their target customers, etc.
4. What Capabilities did they need to have in place? (10 points)
   1. Describe what the company needed in terms of skill sets, processes, partnerships, etc. to “win” where they chose to “play”.
5. What management system did they need to succeed? (10 points)
   1. This may be more challenging to find, but through research or hypothesis, describe what management systems the company would need to ensure it can measure success in achieving its winning aspiration and winning in the markets it chose.

This case will focus specifically on endocrine and neural drug treatment.

Prompt: Consider the following scenario: Bill, age 70, came to the examination accompanied by his wife. Bill was tall and cheerful, greeted the doctor warmly, and then started walking around the room a bit until he realized he was supposed to sit down.

 As the physician asked Bill questions for the history, he answered some, and smiled at all of the questions. Bill’s wife, Cecilia, filled in the answers that Bill was not sure of. Both Bill and Cecilia seemed to be used to her supportive role in helping Bill remember things.

Bill had retired as an accountant two years earlier. In the period since retirement, Bill had reached the point that he could not balance his checkbook. Cecilia handled that task, as well as handling money and change while shopping. This change in Bill’s use of numbers was so sudden, she said, that she wondered if something could be done to help Bill.

Bill smiled at both Cecilia and the doctor, and shrugged his shoulders.

After doing a thorough physical exam, a psychometric evaluation, and a cranial MRI, the final diagnosis was Alzheimer’s disease.

The doctor ordered some medications specifically for this disease. An anticholinergic was prescribed to cure the disease. The physician also ordered vitamins B1, B6, B12, and E. Nutritional support, physical exercises, cognitive activities, safety precautions, and other suggestions were recommended.

 In a short paper, the following critical elements must be addressed:

● Identify the incorrect medication/drug classification/treatment and explain why it is incorrect.

● What drug classification would you use instead? Why?

● Provide an example of a generic medication from each drug classification. How would each of the medications/treatments in the scenario act on the patient’s body?

Support your answer with relevant resources

Read the case of Humaira Bacal on page 227 of Northouse and watch the 2 short videos about her work. Write a 2-3 page analysis of her work as a leader. Using theories studied in this class and your own research beyond the texts what would you identify as the key elements of her success. Are there any ideas that you could take from this case that could be applied to other change projects?

1. https://youtu.be/AjoG2ozdlS0

2. https://youtu.be/as6qjFype