For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.

In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

A. Summarize the Communication Strategy

Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:  

[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].

The top reason [insert author’s name here] holds that position is __________.

A second reason [insert author’s name here] holds that position is __________.

A third reason [insert author’s name here] holds that position is __________.

After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)

Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.

B. Analyze the Communication Strategy

Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)

In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.

C. Explain Integration Techniques

Finally, explain how this communication strategy could be integrated into your current or former workplace.

You will need to reference at least two academic sources

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

The link below provides some helpful tips for writing a case study analysis: http://college.cengage.com/business/resources/casestudies/students/writing.htm  

This case study is to apply career theory with these two descriptions of interviewees above.
This assignment does not require exact interview script. You can add some more stories(or descriptions) about interviewees, if you’d like. Or you could change one of interviewees to whomever you like (you do not need to interview someone, just someone you know or make as you write which ever that is easier to apply theories and compare with another interviewees, could use someone similar to ‘Kaye’-I will upload case study example of my friends). However, please bare in mind that theories need to be applies to descriptions strictly. It is to see and analyse the career differences with two interviewees.

Details of task:
**Write a detailed ‘case study’ which analyses and compares the career influences, career decision making processes and career development of a recent graduate and an older person. In order to do this you will find and interview a recent graduate (usually someone under 25) and an older person (someone more advanced in their career, most likely someone at least over 40 or a person of your parents’ or grandparents’ generation) to understand their experience of work. Your analysis should draw on relevant career theories (discussed in seminars and practicals) and you should also consider the different sociological and historical contexts of their careers.**
World limit: 2000 WORDS

Please read UNIT GUIDE. So you have clear idea of case study.
I have attached previous works from my friend who took this unit last year. I think it would be useful for you to draw some point and theory from this example as all four interviewees share extreme similarities. However, this is for 3rd year level unit.

Before or after case study is done, please write maximum250 words of ‘case study plan’ including the followings:
-names
-basic career summary : Indicate why you have selected these interviewees.
Of two interviewees(one should be a recent graduate, the other an older person, more advanced in their career).
-Also include question intend to discuss (can be made by writer as you write case-study)
-theory which you think will be useful in analysing your interviewees responses.