Case Study Assignment

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Case Study

Reality Selling-Marcus Smith/Liberty Mutual Case Study

Read the Reality Selling Case Study details in Chapter 2 in the text (pages 29 and 44) and the Reality Selling Today Role Play details in Appendix 1 (pages 373-374). Prepare a case study analysis using the Case Study Guidelines in Doc Sharing to address how you can reach the call objectives noted on page 374. Your answer should be formatted with headings according to the case study guidelines, and should also address question 2-16 (page 45) within the analysis portion of the format.

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