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Commerce Bank – Case Study
Commerce Bank. Frei, Frances X.; Hajim, Corey. Case No.
9-603-080. Published 12/02/2002, Revised 10/03/2006.Harvard Business School Publishing,(22
pages).
Notes:DRM-Protected
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XanEdu Extra |
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An Excel-formatted spreadsheet containing the exhibits for the case |
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http://content.xanedu.com/hs/603080p2.xls |
1.
Analyze
Commerce Bank’s service delivery system prior to Retailtainment. How well does
the company’s operations design support its competitive position? Which
decisions in particular do you find critical to the bank’s success?
2.
What was the
motivation for the Retailtainment program? How well did Retailtainment meet
these goals? How if at all would you modify the program?
3.
What would
you advise as the competitive response to Commerce Bank’s market entry?
4.
Briefly look
at the financial statements for Commerce Bank and the industry (Exhibits 1-4).
Do you see support, or cause for concern, of the bank’s strategy in the
financial statements?
1. Case Assignments
General
For
each case assignment, your job will be to investigate the firm’s problem(s) as
they relate to Service Operations and prepare a written paper for each case. The
format of your paper should be as follows and not to exceed 5 pages (Either 2
or 1.5 spaces between lines) excluding the Appendices section:
Executive summary – a couple of short paragraphs which summarize the
remainder of the report
Background– use this section to lead in to your Problem Statement;
identify symptoms, critical factors and the current state
Problem Statement – a succinct statement of the problem/dilemma/issue,
preferably in a single declarative sentence; be careful to identify the real
problem and not the symptoms of the problem
Analysis – apply operational models, course content, and
outside research to support your position; logically discuss options,
implications and tradeoffs
Recommendations and Conclusions –these should be your recommendations regarding how
the organization should deal with the problem; they should be fully supported
by the Analysis section
Appendices– References and Charts – does not count towards the 5
pages
Citations
must be referenced according to APA style.
Appropriate references: This is a library research paper and you must
use at least 3 different sources, not including textbooks. These sources should
be company websites, industry sources, periodicals, such as the Wall Street
Journal, Business Week, and so on, and governmental sources such as the SEC.
Wikipedia and other similar sources are not to be used in this course.
