Students will choose a company of their liking and use any of the 2 (qualitative or quantitative) research and analysis methods to demonstrate selected perceptions (approved by the faculty) of the company. This project requires you to research, review, and analyze perceptions of the company. Specifically, your research paper will include the following:
Provide background information on the chosen organization
Description of the diverse literature available on varied research methods
Identify the type of research method to be used and justify the reasons for using a particular approach
Undertake the research method for data collection and analysis and present the findings
Present your findings as a Word document of 4–6 pages formatted in APA style. Check the next attached document it explains in full the assignment.
