Marketing Research
Complete brief about specific segment of the market to a specific brand
The product: Gillette ” Mach 3 ”
SWOT analysis
competitors complete comprehensive case
Promotion plan to reach the target segment
Marketing strategy ( Marketing communication)
How the consumer reach in terms of( How the consumer see the world and themselves):
Perception
The consumer self
Motivation,
values and lifestyle
How the consumer can decide ( Consumer as decision –maker
Learning
Attitude
Individual decision making
The consumer social group
Group influence and opinion leadership
Buying Performa
Finally, Recommendation for the brand ( how it can used all of this information about its costumers to improve the product advertisement)
