Discussion Topic: BB&T Vision and Mission Statements

In preparation for your Discussion topic, please read Chapter 2 Appendix, BB&T Vision, Mission, and Purpose in the Pearce and Robinson text. Post your answer in the Discussion Board along with your source citation in APA format.

BB&T Vision, Mission, and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation.

Purpose of Assignment

The purpose of this assignment is to allow the student an opportunity to explain what it means to have an efficient capital market. Students will gain an understanding of the different levels of market efficiency and how behavioral finance can inhibit reaching market transparency.

Assignment Steps

Resources: Microsoft® Word

Explain in 525 words what it means to have efficient capital market, including:

• Describe the behavioral challenges in achieving efficiency.
• Discuss the three forms of market efficiency.
• What are the implications to corporate finance?
• Would you consider the real estate market an efficient capital market? Please explain why or why not.