Discussion

Help me study for my Business class. I’m stuck and don’t understand.

  • Discuss the financial, economic, regulatory, sociopolitical and technological factors as they relate to a dynamic business environment.
  • Identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment.

Case Scenario:

Carlos Rodriguez is retiring early from his management job in publishing due to a business consolidation in his industry. Because readers are moving to online formats for purchasing books and magazines, Carlos is not interested in staying in that industry. Since Carlos is only 53 years old, he is not ready to retire. He and his brother, Julio, enjoy cycling, running and occasionally entering triathlons together and train together frequently. Carlos has noted that it is difficult finding affordable quality equipment for his hobbies and believes that if he opened a brick and mortar store, he could have a successful business.

Julio has also expressed some interest in being a part of this new business, but he and Carlos have not discussed the arrangement in detail. Julio expressed concern about the role he would play in the business and admits to being hesitant about being an owner. In addition, Carlos is not sure he wants to go back to work full-time and thinks he could run this business without it encroaching on his training time.

Carlos was given a severance package of $50,000 and other than a $1800 house payment, does not have any other personal financial obligations. He is single and his only child is grown and lives away from home.

How to Set Up the Memo

Create a Word or Rich Text Format (RTF) document that is single-spaced with a space between paragraphs, Times New Roman 12-point font. The final product will be in business memo format no longer than three (3) pages in length. Write clearly and concisely.

Create a Title page with a title for the paper, course number and section, your name and the instructor’s name.

Instructions:

You are a consultant that Carlos Rodriguez is considering hiring to guide him through the process of starting his business. Since you have a broad business background, you are going to write a business memo to Carlos Rodriquez outlining the different areas of business that he would need to consider to successfully open the business. Use the following business memo format to Carlos and not about Carlos. Thoroughly answer the ten (10) elements below the format using the course materials and the case scenario facts. Do not use external sources to complete this project.

Business Format:

To:

From:

Date:

Subject:

Business Summary- This is a one paragraph overview of the current situation of the client as you see it. This is the foundation of the memo to make sure you and your client are both viewing the situation the same. Make sure to provide an overview of the main topics.

Situation Analysis and Recommendations – This is where you address the following requirements using the course materials and the information from the case scenario. No external sources can be used.

  1. Discuss how Carlos can determine if he is an entrepreneur or should be a small business owner.
  2. Explain how Carlos should decide how much capital is needed to start the business.
  3. Assuming Carlos will eventually need financing, discuss the financial statements Carlos will need.
  4. Discuss the best form of business Carlos should set up and explain why.
  5. Explain why the other business forms would not work well.
  6. Discuss the role Julio should assume in the business and explain whether this decision affects the form of business Carlos sets up and explain how so.
  7. Explain specific types of marketing the business should pursue.
  8. Discuss whether Carlos should hire help and if so, what position(s).
  9. If help is hired, explain who will manage them.
  10. Explain the best ways for Carlos to motivate his employees if he chooses to hire employees.

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Discussion

What is your Capstone Topic? MY TOPIC: Leadership Approach to Managing Multi-Generational and Diverse Work Groups In The United States Army.

  1. What is the topic you anticipate researching?  (write at least one full paragraph describing the topic)
  2. What is your purpose statement?
  3. Even though this is week 1, how might ethical decision making relate to your topic (as will be necessary for your literature review assignment later in the course)?

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discussion

Open uploaded file read carefully: Basically: you will READ ONLY the case information given. Then read two classmates answers who have already answered to the questions you will see after the case. You will then reply to both classmates on whether or not you Agree or Disagree and why?

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Discussion

1. Please discuss the different ethical issues surrounding advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. Support your position.

2. You may or may not have had a personal experience like this in some way, but I’m sure that everyone here has at least one product or service that they have ethical concerns about. So, what product or service comes to mind for you that breaches ethics and, why do you think so? 

3. Select a brand that you prefer and visit its website. Please suggest a more effective social media strategy for connecting with current customers and a means of measuring the effectiveness of your strategy. Please give feedback to your classmates on the strategies they have suggested.

4. Let’s start with one of the biggest days for advertising in any year. With Super Bowl ads running several million dollars for a 30-second spot, how might we determine if the ads were effective, can you easily recall one? Why would the concept of recall be so important? 

5. Review each of the four dimension of opportunity management discussed in Chapter 16. Which of these dimensions do you feel you need to work on first? If you improved in the dimension(s) selected, what would the affect be?

6. There are number of resources available for self-improvement and professional development. As a professional sales person, you will need to be at the top of your game. This means continuing to increase your expertise in a number of areas. This term we completed the Communication Style Assessment and we considered the dimensions of opportunity management. What other resources are available to help you continue to grow in your career, both personally and professionally?

7. Are customer complaints something a sales person should fear or is there something to be gained from embracing the complaints?

8. What are some things you, as the sales representative, can do to add value with follow-through and follow-up?

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