Watch the clip on Ford Motor Company – Interview with Alan Mulally, March 2009. Mulally spent several years repositioning Ford, which took a great deal of change.
Ford Motor Company
Think of a major change that your organization or an organization for which you are familiar attempted to make. What was the change and was it successful? In making the decision for major change, was the organization guilty of psychological traps (*chapter 10 from Hammond, Keeney, & Raiffa) or did it fail to keep the change alive (use the “things to avoid” from chapter 8 in Maurer? Make sure to discuss particular psychological traps and things to avoid.
*Chapter 10 ebook:
