Green marketing issue relating to a specific topic
5.2 Individual Assignment 2 (80% of the final mark) – Research Proposal Overview You are required to write an individual assignment of 3000 words (+/- 10%). This assignment is your chance to explain how a marketing research practitioner wishing to research a specific issue should go about conducting the research (i.e. what type of research should be carried out, how and why you feel such choices are appropriate). Please remember that this assignment is a Research Proposal – it asks you only to plan a assumed piece of research. You are NOT expected to collect any data for this assignment (i.e. you are not expected to actually carry out the empirical research that you would have described in this assignment). All you need to do is state what you wish to do in terms of carrying out additional research on the chosen topic and why your choices are appropriate. The word count: INCLUDES the whole Section 1, Section 2 and Section 3 (see below) DOES NOT include: – the list of references and/or bibliography – the cover page – the contents table – any tables, figures, graphs, pictures – any additional supporting material included in Appendices You are not allowed to exceed the word count limit. The proposal should be written in font size 12, with 1.5 line spacing. BEMM115 Marketing Analysis and Research – Module Handbook – Sept 2019
