Instructions

As you learned from your Online ID Calculator results, your online reputation is measured using five variables; Volume, Relevance, Purity, Diversity, and Validity. For this assignment, you will monitor your brand online and begin listening to pertinent conversations happening around your chosen industry. You will do this by setting up three tools: Hootsuite, Google Alerts, and Feedly. These are just a few tools available that give you the ability to monitor your brand while curating information on a variety of topics that will help you stay competitive within your field. You will create a presentation that showcases the results from your Online ID Calculator and your Brand Archetype Quiz from the Discussion Board this week.

Setting Up Your Accounts

Step One: Gather your results from the Online ID Calculator and your Brand Archetype Quiz you completed for the Week 1 Discussion Board.

Step Two: Create and set up your Hootsuite account. Be sure to watch the tutorial videos provided in this week’s lesson on FSO.

Step Three: If you do not already have a Gmail account, you will need to create one for this assignment. You can do that here. Once you have a Gmail account, you can create your Google Alerts. To set up your Google Alerts go to https://www.google.com/alerts. Be sure to set up at least these three (3) Google Alerts:

• Your Name (example: “Johnny Doeraeme”)

• Industry (example: “Music Business”)

• Company of Interest (example: “Live Nation”) 


Step Four: Use your Gmail account to create a feedly.com account: http://feedly.com/i/welcome. Create at least three (3) collections that curate multiple RSS feeds from sites that are relevant to your personal brand, professional development, and/or career growth.

Creating Your Keynote Presentation

Now that you have all of your personal brand assessment results and your accounts set up, it is time to create your keynote presentation. Keep in mind this presentation will NOT be presented in class and needs to stand on its own. Meaning, please include all the required information below in the keynote file you submit. If you find that your responses are text heavy, you can use the “Presenter Notes” section to alleviate the distraction.

Step One: Open Keynote and select a template for your presentation. Create a Title Slide for your presentation. Please include the name of the assignment, course and section number, instructor’s name, your name, degree program, and date.

Step Two: Develop a slide for both your Online ID Calculator results and your Brand Archetype Quiz from the Discussion Board this week. Include screenshots of your results and explain three (3) things you found most revealing about your results.

Step Three: Based on your personal brand assessment results, create at least three slides per tool that explore how and why you set up your monitoring systems the way you did. You must include screenshots that support and visually explain your key points. In your explanations, be sure to reference relevant elements found in the required and suggested reading as indicated in the Resources section.

Hootsuite:

• How did you set up your Hootsuite dashboard? What tabs structure did you use and why? Describe the content found in each of the streams you set up. What did you learn how to do from using this tool?
• This popular tab structure has proven to be the best for monitoring personal brands via Hootsuite:
  • Brand: personal brand (your name, nicknames, social media pages, custom searches)
  • Industry: industry topics that you want follow
  • Competitor: competitors of your personal brand (individuals with the same name, other freelancers)
  • Blogs: influential bloggers that you follow
  • Social Media: conversations that are happening right now
• What is the personal brand name you are monitoring (this is how you will be identifying yourself as a professional i.e. “Johnny Doeraeme”)? Which social networks did you install on your Hootsuite dashboard? What companies, conversations (i.e. hashtags), and competitors are you following and how do you intend on using this information to advance your personal brand?
• Cite three (3) specific tweets, posts, pictures, videos, etc. you found by listening to your streams and why they matter. Provide a screenshot of the social content piece and the final destination of the link in the social content. How will you use this information to advance your career and/or strengthen your personal brand? How will you use this information to help you engage your target audience? Present this information with respect to your Online ID Calculator results and your Brand Archetype.

Google Alerts:

• How did you set up your Google Alerts? What is the personal brand name(s) you are monitoring? What industry are you monitoring? What companies are you monitoring?
• Describe the content found in each of the three required alerts you set up. Play special attention to the alerts for your name. How will you apply the tactics you learned in the lessons and required reading this week to improve or expand the results?
• What, specifically, did you learn from these alerts? Cite and screenshot three (3) specific articles you read from the alerts you received and why they matter. How will you use this information to advance your career and/or strengthen your personal brand? How will you use this information to help you engage your target audience? Present this information with respect to your Online ID Calculator results and your Brand Archetype.

Feedly:

• How did you set up your Feedly dashboard? What three collections did you create and what RSS feeds are found under each collection?
• Why did you decide to follow these RSS feeds? What kind of content is being curated throughout your feedly account? How do you hope to improve your personal brand by monitoring these feeds?
• What, specifically, did you learn from your RSS feeds? Cite the name of the website and article. Identify three (3) things you learned from reading these articles and why they matter. How will you use this information to advance your career and/or strengthen your personal brand? How will you use this information to help you engage your target audience? Present this information with respect to your Online ID Calculator results and your Brand Archetype.

Deliverable

Submit a Keynote presentation that showcases your online brand monitoring system.

******** I NEED THE JOEJO ATTACHMENT TO ALMOST LOOK LIKE THE EXAMPLE ATTACHMENT*******

***** THE ONLY THING I NEED IS TO REDUE THE JOEJO PRESENTATION*****

Objectives

• Identify fundamental concepts and methodologies in Popular Culture Studies.
• Describe the structure of popular narrative forms and types
• Explain the history and uses of popular narrative forms and types

Introduction

It seems obvious to say that popular culture isn’t created in a vacuum. Personal and institutional structures support the creation of popular culture. We have many examples of heroes in fiction and in reality. Popular Culture Studies takes a major interest in the Hero from folklore and literature. Among the questions often considered are: what makes a Hero and what makes a Villain? What purpose do heroes serve (particularly in a democracy)? How are heroes portrayed in different genres, and so on? This assignment will allow us to explore similar points as we seek to understand the role of the Hero in popular culture. We have become acquainted with a few of the core ideas and concepts that inform the study of popular culture. As we have learned, these can be powerful tools leading to useful insights. This assignment gives you the chance to gain practical experience in how these ideas “work” and how being aware of them can guide you not only in understanding and enjoying aspects of popular culture, but in creating it as well.

Directions

This assignment should allow you to recognize the uses of the theories that we’ve discussed. It is strongly suggested that you cite something from a reliable industry or academic source within this assignment, as well as a source defining “hero” or a derivation such as “heroic” or “heroism.” For this assignment “hero” could be any sex or species if what you choose fits your definition.

1. Select a specific fictional hero figure (not a category of heroes).
2. Select both a recent version of your chosen hero and an older version of the same hero. Be precise and exact: a specific comic book issue, not just “Superman in 1960s comics”; a specific TV episode, not just “The Incredible Hulk TV series” and so on.
3. Study your chosen hero by studying your two different versions as “primary artifacts”—actually watch the film, read the comic book, play the game or whatever.
4. Using your research, describe how the Hero is different or the same in each version. Pick Two to four well-developed aspects/traits: do what you think is significant.
5. Explain why the hero is indeed heroic. Do this by defining “hero”, “heroism”, or “heroic” and citing a legitimate source and specifically tie it to your hero with examples from your sources(Source: Any formal encyclopedia or dictionary – but not Wikipedia). You should use a specific example from one of your chosen versions of the hero to illustrate when the hero did something that directly fits the definition of “hero” that you used. For example, if your source says “a hero is willing to make sacrifices” then you demonstrate something from your example where your hero-figure is willing to make a sacrifice
6. Finally, based on everything you’ve learned, explain what information all of this gives us about the culture that produced and consumes these variations of the hero-figure. Explain how or in what ways he or she may help us understand the culture that produced/consumes products of him or her. What does the hero indicate about the cultural values, beliefs, or ideals of the society the produced/consumes products of him or her?

Submission guidelines:

• You will submit your assignment as a Keynote (may also include a narration track) of at least 10 slides. 
• Your Keynote must include a slide formatted as an APA-style References page at the end.
• If you are submitting a Keynote or Powerpoint without narration, submit a PDF file. If you are submitting a slideshow with narration, upload the presentation to You Tube and submit the link in the assignment.
• Cite a source to define “hero” or a version of that word (heroism, heroic, etc.)
• Be sure to address the content requested – design is no substitute for content.
• Review the Getting Started activity for information about the late policy & plagiarism