Identify important general environmental trends that has contributed to the growth of the craft beer industry.  Other sources are fine, but information must be taken from the attachments I provided.  

In order to receive credit: 

1. You need to answer all the questions thoroughly (~500 words) 

2. You need to draw from theories and concepts rather than using common sense 

3. Respond to others comments. ( I will provide their comments later) 

Attached:

Boston Beer – This is the case study

Powerpoint – Notes describing general environmental factors

Identify important general environmental trends that has contributed to the growth of the craft beer industry.  Other sources are fine, but information must be taken from the attachments I provided.  

In order to receive credit: 

1. You need to answer all the questions thoroughly (~500 words) 

2. You need to draw from theories and concepts rather than using common sense 

3. Respond to others comments. ( I will provide their comments later) 

Attached:

Boston Beer – This is the case study

Powerpoint – Notes describing general environmental factors