In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media. First, select one of the examples of digital media below:
- The Voice: Integration With Live Television
- Tale of the Tiger: Customer Service
- Whirlpool: Customer-Driven Social Media
After analyzing your chosen example, respond to the following questions in your blog post:
- What was done successfully to meet the wants and needs of the target audience?
- How was the social and consumer experience addressed? Was this done successfully? Explain.
- How were the digital media followers handled?
- Is there something that could have been done differently to make that experience more efficient?
Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s need? Note: You will use either WordPress or Blogger to create the blog posts for this course, and you will submit a link to your blog here. Select “Write Submission” to access the assignment text box. To complete this assignment, review the Module Four Blog Guidelines and Rubric document.
