Industry Analysis Assignment: Cruises In this assignment you will have an opportunity to apply your knowledge of the Porters Five Forces Model. You will apply this model to an industry that you are assigned. Remember to apply the Five Forces Model to the industry. To complete this you will need to learn about the industry. Please use at least two data sources or more to support your reasoning. Cite these at the end of the document or as footnotes to the document. The Industry Analysis Template and Instructions documents are in the files section. You will fill in each of the area of the template using Palatino Linotype Font 12 point font. Do not write more than the space provided but please use all of the space accordingly. Submit via LMS Do not forget to put your name at the top in the header. Grading Rubric This analysis is worth 15 % of your grade total. 1A. Start with an industry overview detailing the full value of the industry, growth trends, and key competitors. This will set the stage for your more in-depth application of Porters Five Forces. 1B. Apply the 5-forces model to your industry. State whether the force’s strength is High, Medium, or Low (or L/M, M/H). Write several sentences on why this is the case and provide evidence where possible. Remember, you will be using an industry that your assigned firm competes in. You are analyzing the industry, not the company. 2. Synthesize across the 5-forces and state why you think the industry is attractive, moderately attractive, or not attractive. Your conclusion must align with your evaluation of the Five Forces or you will not receive credit. 3. Detail one important factor that might affect your conclusion about industry attractiveness. If you think the industry is attractive, discuss a risk that could make it less attractive. If you think it is unattractive, discuss a factor that could make it more attractive. If you think it is in the middle, discuss a factor that could push it one way or the other. Discuss why! Note: The template is to be used for the assignment in the space provided for each item. This to keep you focused on the details. Make sure to state whether the force is High-Medium-Low
Industry analysis
a) Analyze how Napster transformed the structure of value capture in the music record industry. [to answer this question, take each of the five forces, and explain how Napster transformed threat of new entrants, bargaining power of vendors, bargaining power of customers, rivalry among firms, and power of substitutes;].
b) Analyze how the process of value creation has transformed from the times before Napster came in to now [to answer this question, take each of the four players in the value net, and explain how the nature of value creation is different now with respect to those players).
c) Using Porter’s diamond model, explain why the US is such a strong base for a music record firm. The US music firms are flooding the European and other markets worldwide, while there are very few foreign music firms that are successful in the US.
Below is the link of the video of my case study:
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Industry analysis
a) Analyze how Napster transformed the structure of value capture in the music record industry. [to answer this question, take each of the five forces, and explain how Napster transformed threat of new entrants, bargaining power of vendors, bargaining power of customers, rivalry among firms, and power of substitutes;].
b) Analyze how the process of value creation has transformed from the times before Napster came in to now [to answer this question, take each of the four players in the value net, and explain how the nature of value creation is different now with respect to those players).
c) Using Porter’s diamond model, explain why the US is such a strong base for a music record firm. The US music firms are flooding the European and other markets worldwide, while there are very few foreign music firms that are successful in the US.
Below is the link of the video of my case study:
Leave a Comment
Industry Analysis
All of your hard work and relentless efforts have paid off! Your company is doing better than expected. In fact, you will be meeting next month with and presenting to a group of investors to secure an infusion of $100 million in new capital to significantly expand your operations. To prepare for your presentation, you need to conduct a thorough and honest evaluation of your company. Write a 6-8 page paper in which you address the following: 1. Describe your company and its major products or services from economic perspectives using terms and concepts learned in this course. Include such aspects as: a. Market sector and industry b. Market structure—pure competition, monopoly, monopsony, or oligopoly c. Major products and/or services d. Elasticity and the factors that affect their supply and demand e. Other economic characteristics, such as utility, type of good, etc. f. Noneconomic forces that impact sales and profitability, such as weather, business cycles, technology releases, or regulations. 2. Discuss the current and potential economic drivers and risks that your company faces. a. Macroeconomic drivers and risks—Using GUIDES, what elements post the greatest external issues for your company and its industry? b. Microeconomic drivers and risks—What internal risks does your company face? (Examples include, but are not limited to: personnel or managerial issues, supply or distribution constraints, production constraints, creating/sustaining competitive advantages (patents, trademarks, formulations, proprietary processes, etc.), technology, etc.). c. What can your company do, if anything, to influence or better respond to these drivers and risks? 3. Analyze your industry using Porter’s “Five Forces” framework. a. Classify each force as weak, strong, or neutral. b. Why did you choose that classification? c. How can your company best leverage this information? 4. Present information on pricing practices—basic and discriminatory. a. What are the more common pricing practices utilized by your company and/or within its industry? b. What types of discrimination options are not being used, but could be implemented? 5. Evaluate your company’s short-term and long-term economic outlooks. a. Given the above investigation into your company and its industry, what type of outlook (favorable/unfavorable) can your investors expect over the short-term (5-7 years) horizon? b. What type of outlook (favorable/unfavorable) can investors expect over the long-term (8+ years) horizon?
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