Many companies are looking for new ways to advertise products or services, such as product placement in TV or films, Web site banners and pop-ups, and cell phone messages. How effective are these methods? As more people turn to satellite radio and TiVo® service, what are some new advertising possibilities?
The wars in Iraq and Afghanistan are unique in that soldiers and civilians have cell phones with cameras, video recorders, and Internet access. In previous military operations, the public was dependent on embedded reporters and official news agencies. How has citizen reporting and blogging changed the public’s knowledge and opinion about war?
