Assignment title Marketing Plan Purpose of this assignment To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Scenario As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you need to give a presentation on the following task. Task 1 (LO 4: 4.1, 4.2, 4.3) Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis to be able to use the marketing mix in different context such as marketing products and services to an organisation. Explain the differences between B2B Vs B2C. Also suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing?
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