Medela’s Breast Pump – Marketing
Should write about the persona of customers who are buying Medela’s breast pump. Then, analysis the 7 Ps of Medela’s marketing strategy and propose recommendation. I prepared a draft with hints in each section. Should use the following resources: McGrath, A J 1986, ‘When marketing services 4Ps are not enough’, Business Horizons, May-June, pp. 44-50. https://youtu.be/Bb-dX_0Oo_M Schafer, A & Klammer, J 2016, ‘Service dominant logic in practice: Applying online customer communities and personas for the creation of service information’, Management, vol. 11, no 3, pp. 255-264. Griffin, A, Noble, CH, Durmusoglu, SS, Luchs, MI, & Swan, S 2015, ‘Personas: Powerful tools for designers’, in Design Thinking: New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated, Hoboken. ‘Communicating customer personas within your organization’, LinkedIn Learning. ‘Using customer personas in your marketing message’, LinkedIn Learning. ‘Create assumption personas’, LinkedIn Learning ‘Data-driven personas are more believable’, LinkedIn Learning. ‘Gather data for personas’, LinkedIn Learning ‘Here Are 10 Buyer Persona Examples to Help You Create Your Own’, Alexa blog Adlin, T & Pruitt, J 2010, ‘Data-driven persona example’, The essential persona lifecycle: your guide to building and using personas, Morgan Kaufmann, Amsterdam; Boston, appendix B.
